Sloganization in Language Education Discourse, Barbara Schmenk, Hardback Tanie duże okazje

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Sloganization in Language Education Discourse, Barbara Schmenk, Hardback Tanie duże okazje

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Sloganization in Language Education Discourse, Barbara Schmenk, Hardback Tanie duże okazje

Parametry przedmiotu

Stan: Nowy: Nowa, nieczytana, nieużywana książka w idealnym stanie, wszystkie strony, bez uszkodzeń. Aby poznać ... Dowiedz się więcejo stanie przedmiotu ISBN: 9781788921862
EAN: 9781788921862 Publication Year: 2018
Type: Textbook Format: Hardcover
Language: English Publication Name: Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
Item Height: 234mm Author: Stephan Breidbach, Lutz Kuster, Barbara Schmenk
Publisher: Multilingual Matters Item Width: 156mm
Subject: Coaching & Career Guidance, Marketing Item Weight: 465g
Number of Pages: 192 Pages

O tym produkcie

Product Information
This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education - a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts.
Product Identifiers
PublisherMultilingual Matters
ISBN-139781788921862
eBay Product ID (ePID)21046661456
Product Key Features
AuthorStephan Breidbach, Lutz Kuster, Barbara Schmenk
Publication NameSloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization
FormatHardcover
LanguageEnglish
SubjectCoaching & Career Guidance, Marketing
Publication Year2018
TypeTextbook
Number of Pages192 Pages
Dimensions
Item Height234mm
Item Width156mm
Item Weight465g
Additional Product Features
EditorStephan Breidbach, Lutz Kuster, Barbara Schmenk
Country/Region of ManufactureUnited Kingdom

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